Twelve weeks on getting AI into your service business without breaking it. From a firm that did the work first.
I run an IT firm in Christchurch. We put AI into our own operation before we sold it to a single client. That is the only credential that matters for this series. Every week comes from a firm that did the work first. No theory I have not run myself, no invented case studies, no borrowed authority.
Week 1 lands Tuesday 28 July 2026. One issue every Tuesday after that. Joining late is fine, subscribe now and you will get every issue from the one that is out next.
| #1 - Tue 28 JulAre you making more money from AI, or just spending more on it. | #2 - Tue 4 AugThe AI Divide. Same firm, two futures. |
| #3 - Tue 11 AugReality is the moat. Why proof beats AI hype. | #4 - Tue 18 AugRace to elevate, not replace. |
| #5 - Tue 25 AugThe margin moat. Systems that protect margin. | #6 - Tue 1 SepVirtuous versus vicious friction. |
| #7 - Tue 8 SepPrice to value, and stop selling from your own wallet. | #8 - Tue 15 SepRetention is the growth engine. |
| #9 - Tue 22 SepOwner-independence. Every problem is a systems problem. | #10 - Tue 29 SepControl the inputs. |
| #11 - Tue 6 OctCommit. The Ulysses Contract. | #12 - Tue 13 OctThe 10-year business. |
Who this is for. NZ and AU service business owners, directors and partners. 10 to 200 staff. Agencies, consultancies, law, accounting, IT, design, architecture, engineering. Not for MSPs, not for enterprise, not for consumers.
One issue per week. One theme. The playbook from inside a firm that did the work first.
No spam. Unsubscribe any time. If you would rather talk, book a 15 minute call with the founder.